- Email Clients – understand how to structure your email campaigns so that they are friendly & hit the target
- Engage with Clients – do you know your clients well enough? Are they more likely to open, click or delete your email?
- Smartphones – make sure your email campaign is optimised for smartphones
- Unwanted Emails – understanding unwanted emails is important. Is your clients deleting, un-subscribing or putting emails into the spam folder?
- Subject Lines – how do different words & lengths of subject line affect the open rate or the click through rate?
Source: – http://upside.digital/blog/7-tips-for-sending-better-emails-2/