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  1. Email Clients – understand how to structure your email campaigns so that they are friendly & hit the target
  2. Engage with Clients – do you know your clients well enough? Are they more likely to open, click or delete your email?
  3. Smartphones – make sure your email campaign is optimised for smartphones
  4. Unwanted Emails – understanding unwanted emails is important. Is your clients deleting, un-subscribing or putting emails into the spam folder?
  5. Subject Lines – how do different words & lengths of subject line affect the open rate or the click through rate?

email marketing

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