Did you know that “Likes” lead to purchases!
- Consumers who followed a link to a retail site from Facebook spent an average of $102.59
- 56% of customers said they were more likely to recommend a brand
- 51% said they are more likely to purchase a product after liking the brand’s page
Successful Brand Pages
- Interact with consumers on their brand page by answering wall posts & comments
- Post engaging content such as videos, pictures, exclusive offers & questions
Audience Engagement on Facebook
- Brand interaction increased by 176% from this time last year
- The average Facebook user has 130 friends & “Likes” 80 pages
- 80% of social media users in the US prefer to connect with brands through Facebook
Women & Mum’s Dominate Facebook!
- 55% of Women & 45% of Men are on social media
- 44% of Mum’s purchase more from brands they “Like” on Facebook
- 42% of Mum’s have made a purchasing decision from a recommendation made on a social networking site!
- 60% of fortune 500 companies have a Facebook page
- 62% of marketers said social media became more important in the last 6 months
- 77% of B2C companies say they acquired new customers through Facebook
- 43% of B2B companies say they acquired new customers through Facebook
Statistics from www.easymerge.com