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Did you know that “Likes” lead to purchases! 

  • Consumers who followed a link to a retail site from Facebook spent an average of $102.59
  • 56% of customers said they were more likely to recommend a brand
  • 51% said they are more likely to purchase a product after liking the brand’s page

Successful Brand Pages

  • Interact with consumers on their brand page by answering wall posts & comments
  • Post engaging content such as videos, pictures, exclusive offers & questions

Audience Engagement on Facebook

  • Brand interaction increased by 176% from this time last year
  • The average Facebook user has 130 friends & “Likes” 80 pages
  • 80% of social media users in the US prefer to connect with brands through Facebook

Women & Mum’s Dominate Facebook!

  • 55% of Women & 45% of Men are on social media
  • 44% of Mum’s purchase more from brands they “Like” on Facebook
  • 42% of Mum’s have made a purchasing decision from a recommendation made on a social networking site!

Facebook Reach!

  • 60% of fortune 500 companies have a Facebook page
  • 62% of marketers said social media became more important in the last 6 months
  • 77% of B2C companies say they acquired new customers through Facebook
  • 43% of B2B companies say they acquired new customers through Facebook

Statistics from www.easymerge.com